Our Journey

We are Humane Innovations, a small, family run business built to sere the animal care and control industry.

Animals have been a huge part of our family since 2004. That was the year owners John Peaveler and Ayeshah Al-Humaidhi first met while rescuing dogs in Kuwait. We went on to co-found an animal shelter and field services organization in that country, which we ran together for 11 years. A lot of lessons were learned along the way, so we know from experience how challenging this industry can be, as well as the importance of having the right tools and equipment.

We've since gone on to run both shelter and field organizations and programs. We collectively bring more than 40 years of relevant experience to our work at Humane Innovations. 

Whether you need products, consultation, or training, Humane Innovations is here to help you do your best work. We love animals (ask our five dogs, two cats, 40 chickens, two cows, and a snake), but our business focuses on you, the hard working people who make the animal care and services industry work. 

Crafted with Care

For Every Step Together

Explore our thoughtfully designed pet essentials. Each product reflects our commitment to innovation, comfort, and the wellbeing of your four-legged companions.

Everyday Comfort

Adventure-Ready

Human & Hound

Built with Care
Loved by Pets
Trusted by Humans

"The National Animal Care and Control Association is proud to partner with Humane Innovations for officer training and equipment solutions. Their expertise has been instrumental in providing cutting-edge tools and exceptional training for animal control officers across the country."

Our History

2019

The Idea Sparked

The journey began with a deep passion for pets and innovation. Humane Innovations was founded to bridge the gap between functionality and compassion in pet products—reimagining essentials with purpose-driven design.

2020

Launching Our First Innovation

We released our very first collection of premium pet belts, crafted with durable, soft-touch materials to ensure both style and comfort. The response from pet owners affirmed our commitment to quality and animal well-being.

2021

Broadening Our Impact

As demand grew, we expanded our range to include shelter solutions and veterinary aids—ensuring we addressed care beyond the home. Our brand became synonymous with reliability across multiple sectors of animal care.

2022

Crossing Borders

With increasing global interest, we scaled operations to offer international shipping. Humane Innovations partnered with animal welfare groups and retailers, helping us bring compassionate innovation to a broader audience

2023

Smart, Safe, Connected

We stepped into the future by introducing smart collars with tracking and health monitoring features. This marked a new chapter—leveraging technology to help pet owners feel more connected and in control.