Built from Experience

Decades of hands-on experience in some of animal welfare’s most complex and challenging environments.


About Humane Innovations

Our story started in Kuwait in 2004, when John Peaveler accidentally found himself fostering 18 dogs (oops). What began as trying to help a few animals quickly turned into something much bigger. John went on to co-found and operate Kuwait's first animal shelter and field services organization.

Eleven years of running a shelter in Kuwait was hands-on, figure-it-out-as-you-go work. It shaped the way John still approaches animal welfare today. The right tools matter. Good training matters. Understanding the people, animals, and community in front of you matters. And sometimes, when the solution you need doesn't exist, you have to build it yourself.

Those lessons became the foundation for Humane Innovations.

Since 2004, we’ve worked alongside animal services professionals, shelters, rescues, veterinary teams, nonprofits, governments, and communities in 40+ countries around the world.

Today, we provide field-tested equipment, practical training, and consulting built around the realities of the work — by people who understand it firsthand.

Meet John Peaveler, Owner

John is always looking for a better way to do things. Whether he’s working in the field, training a team, or tackling an organizational challenge, he’s curious about what works, what doesn’t, and why.

Over more than two decades in animal welfare, that curiosity has taken him from shelter and field operations to disaster response, humane capture, population management, training, and equipment development around the world. Along the way, he’s worked with organizations including [Humane World for Animals, Greater Good Charities, Battersea — JOHN: add/correct here].

His experience is just as varied. He’s helped rescue dogs from South Korean dog meat farms, led animal disaster response efforts following the Maui wildfires, and worked alongside animal welfare teams in communities around the world. [JOHN: add your favorite wild examples ... Ukraine, ??.]

But for John, the work has never been only about the animals. He cares just as much about the people doing the work — giving them better tools, better training, and more options to make safer, more humane decisions. And just as importantly, building teams and systems that take care of those people so they can keep doing this work for the long haul.

He’s also a bit obsessive about equipment. If a tool works, he wants to understand why. If it doesn’t, he wants to improve it. And if what he needs doesn’t exist, there’s a pretty good chance he’ll try to build it.

That curiosity is still at the heart of Humane Innovations today — from the equipment we carry and develop to the way John approaches training and consulting.

Give people more good options, and they can make better decisions.

More Than Equipment.

Tools are only part of the solution. Humane Innovations brings together equipment, training, and expertise to help animal care and control professionals do their best work.

  • Equipment

    Professional tools selected, tested, and developed with real-world animal handling in mind.

    Shop Equipment
  • Training

    Practical, engaging training built around real situations and the challenges your team actually encounters.

    Explore Training
  • Consulting

    Real-world expertise for organizations tackling operational challenges, field projects, population management, disaster planning, and more.

    Explore Consulting

Built Around the Work

The best solutions come from understanding the work.

PRACTICAL

Solutions have to work in the real world - not just sound good on paper.

HUMANE

Animal welfare and human safety aren't competing priorities. Good solutions account for both.

CURIOUS

There's always something to learn, test, improve, or rethink.

COLLABORATIVE

The people doing the work usually know where the problems are. We listen to them.

Got a problem you're trying to solve?

Whether you need the right piece of equipment, training for your team, or help tackling a bigger challenge, we'd love to hear about it.

Talk to Us